Midcentury Modern on Whyte

August 11, 2011

The Palomar Building on the northwest corner of Whyte Avenue and 104th Street (housing The Second Cup and other stores) looks fantastic after its recent facelift.

Simple, sleek and (midcentury) modern…

with a sophisticated monochromatic pallette

and uncluttered lines.

Here’s what it used to look like, courtesy of Google Street Views:

They didn’t do a whole lot to it. It’s more about what they took away than what they added – namely, the hodgepodge of awnings and other signage. I think, though, that the reno isn’t complete and that the signage has yet to go back up. Looks great as it is – wish they could leave it this way (though the merchants might want their signs).

I found this rendering online:

click to enlarge

Looks like there’s some art deco (or streamline moderne) detailing to come. I think I like it better just as it is.

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